If you want to grow your remodeling business, you need a steady stream of leads. The best way to get them is by using word-of-mouth referrals, social media, and online advertising.
Other strategies include joining local business associations and attending networking events, displaying positive reviews and testimonials on your website and social media profiles, and creating educational blog posts about home remodeling projects.
1. Build a website
Your website is the center of your lead conversion strategy. Ensure it has clear, helpful content and calls to action that help potential customers understand the value of your services.
Feature case studies and before-and-after photos of your past remodeling work to demonstrate your expertise. Also, ask satisfied customers to provide written or video testimonials that you can use on your website and in other marketing materials.
Joining a local business organization is another great way to meet other home improvement professionals and promote your services. You can even offer a referral program to generate new leads.
2. Optimize your website for search engines
Homeowners are spending more and more on remodeling projects. This means there are more opportunities for contractors to generate leads.
One of the best ways to do this is by optimizing your website for search engines. This includes ensuring that your NAP information is consistent across online platforms and regularly posting new content.
Another way to generate leads is by networking with local real estate agents. Many homeowners will turn to their realtors when they need a contractor. This can be a great way to get referrals and grow your business.
3. Use social media to engage with potential customers
Homeowners are taking a hard look at their homes and investing big bucks to make changes. This is good news for remodeling contractors, but generating quality leads remains challenging without a strong marketing strategy.
One way to engage with potential customers is to create a profile on social media. Posting before-and-after shots and behind-the-scenes videos is a great way to generate interest in your company. You can also use paid ads on platforms like Instagram to reach a visual audience.
4. Create a profile on industry review sites
Creating a profile on industry review sites is one of the best ways to attract home remodeling leads. These websites allow you to showcase your work and establish yourself as an expert in the field.
Use before-and-after photos from past remodeling jobs to show potential clients your skills and expertise. You can also post these images on social media and add a photo gallery to your website to encourage more customers to contact you for a consultation.
5. Create a strong online presence
Generate home remodeling leads using online marketing strategies like search engine optimization, high-quality before-and-after photos of your work, and cost-per-click advertising. Maintain a robust email newsletter that shares valuable content and exclusive offers, then segment your list by project interests or remodeling stage to send tailored emails.
Publish informative blog posts that share remodeling tips and advice to establish your business as a trusted resource. Encourage satisfied customers to leave reviews and testimonials, then display them prominently on your website and social media profiles.
6. Ask for referrals
In order to get quality home remodeling leads, you need to understand your target market. You can do this by reaching out to local real estate agents, attending networking events, and leveraging online advertising platforms.
Displaying referrals and testimonials on your website and social media pages can help to build trust with potential clients. Similarly, responding to positive reviews promptly can show that you are professional and dedicated to customer service.
7. Use online advertising
Using online advertising is one of the best ways to generate remodeling leads. You can use Google My Business to promote your home improvement services and Facebook ads to target specific audiences.
A webinar is another great way to reach homeowners. Offer a free, informative session on a topic related to home improvement and collect leads in the process.
Using these strategies, you can get high-quality home remodeling leads without paying a costly lead generation service. Start with the tactics that feel most relevant to your business and build a solid marketing plan.
8. Offer a free estimate
One of the best ways to generate home remodeling leads is to offer a free estimate. However, this can be a risky strategy for a remodeling business.
When a contractor offers a free estimate, homeowners rarely hire the remodeler right away. They will instead shop around and get different estimates.
To make sure they find the best home remodeling contractor, many customers will search online for the services they need. These low-cost DIY strategies can help you attract new clients without hiring a costly marketing firm.
9. Don’t be afraid to ask for referrals
In the home improvement industry, referrals are the best way to get new clients. They save you time, money, and hassle by connecting you with homeowners who are ready to start their home renovation project.
Joining local home remodeling groups and networking events is another way to generate leads. Connecting with interior designers, plumbers, real estate agents, and construction companies will help you find quality leads and position yourself as an expert in your field.